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PHILOSOPHY
PHILOSOPHY
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Creative & Innovative
CREATIVE&INNOVATIVE
COMPANY
General Group’s Charter of Action
SPIRIT
A company must not only pursue profits through fair competition but must also be a useful entity to society at large. Therefore, General Co., Ltd. will promote its business activities based on the following eight principles, complying with all laws, international rules, and their spirit, both domestically and internationally, while adhering to social decency.
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01
Engage in fair, transparent, and free competition.
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02
Proactively and appropriately disclose corporate information and financial statements without false representations. For this end, ensure the construction and operation of internal controls.
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03
Recognize that addressing environmental issues is an essential requirement for a company's existence and activities, and take voluntary and proactive action.
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Ensure a safe and comfortable workplace environment, respect the personality and individuality of each employee, and promote their development.
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Never engage with antisocial forces or organizations that threaten public order and safety, and respond firmly if pressured.
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06
Respect the culture and customs of overseas regions and strive to contribute to local development.
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07
The management team recognizes that the realization of this Code of Conduct is their role and will lead by example to ensure its thorough implementation. They will also stay attuned to internal and external voices, establish an effective internal system, and enforce corporate ethics.
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08
If any situation arises that contradicts this Code, management will internally and publicly announce a proactive stance in resolving the issue, investigate the cause, and take reoccurrence prevention measures. In addition, management will provide swift and accurate information to the public, fulfill accountability, and impose strict actions, including disciplinary measures for themselves.
Message from the CEO
TOP MESSAGE

Evolving Technology and Unwavering
Spirit for Taking on Challenges
Creating New Value with Customers for Society
With ink and coating technologies as our core, we have built a foundation of high technical expertise and a flexible development system, creating products and value in response to changing times. Amid the diversification of market needs, we have successfully addressed complex challenges such as enhancing product functionality and balancing manufacturing cost reduction with environmental response, leveraging our accumulated experience and flexibility. Furthermore, by collaborating with our customers in developing new technologies, we have created value that contributes to the growth of both parties. On the other hand, some things remain unchanged no matter the era. That is our commitment to continuously take on challenges. Since our founding, we have faced each initiative with sincerity, continuously taking on bold challenges even with unknown obstacles, embedding this attitude as part of General’s corporate culture. Going forward, we will continue to meet customer expectations and contribute to the future of society and industry through innovative products and services.
President & Representative Director
Teruji Takashima